CRO in 2026: What Actually Moves Conversion Rates – and What Just Makes Dashboards Look Nice
Conversion rate optimization has a bad reputation in some quarters, and it’s at least partially deserved. A lot of what’s been sold as CRO over the years is button color testing, headline tweaks, and statistical noise dressed up as insight. Dashboard numbers move, reports get produced, and actual conversion rates stay frustratingly flat. The CRO…